1800 Tequila
Refined from the Raw
Can a designer who is known for creating elevated street style looks for some of pop culture’s biggest icons turn unexpected raw materials into a red carpet look for NBA player D’Angelo Russell? We wove the brand’s messaging into this 3-part video series that followed designer Waraire Boswell as he turned materials like an old parachute or some vintage African army fatigues into an elevated (and cool as hell) ensemble. We teased out the final piece throughout the videos, and debuted it on the red carpet at the 2017 ESPY Awards.
My Role: Head Copywriter/Creative Strategist (wrote initial pitch materials, treatments)