Dyson
Agents of Change
Dyson understands that a vacuum or hairdryer drop isn’t as exciting as the unveiling of a secret Beyonce track, so they came to us to make the products and the brand relevant to the digital generation. Basically, anyone under 40 who cares about cool sh*t.
We created a 360 content platform called The Future of Innovation and decided to highlight young innovators, designers, and engineers who are creating the next big thing behind the scenes, calling the video series Agents of Change. To kick off the series we created a video profiling the brand and its creative roots. The series was supported by social and editorial content that lives on the Future of Innovation platform.
My Role: Head Copywriter/Creative (original idea, wrote initial pitch, treatments, scripts)